The Internet of Things (IoT) Analytics Market

The Challenge

Understanding the IoT market is challenging for most businesses, irrespective of the industry. This becomes more crucial because IoT data is not only impacting but transforming industries, the markets they serve, and the business models they rely on. The client needed specific, detailed and reliable information on market dynamics and players.

Approach

A comprehensive market study was commissioned, based on secondary research and interviews with experts and vendors. We collected information on 47 IoT Analytics technologies and services, and the services and data were fully profiled.

Outcome

A comprehensive market research report on IoT Analytics comprising of two parts:

• Market analysis
• Service and vendor profiles

Find out more about our client work by reading our other case studies.

Product Innovation Strategy in the Financial Industry

The Challenge

A service provider to the financial industry, aiming to develop a new consumer protection offering, required a strategic plan for new product innovation. They needed an understanding of their position in the market to enable them to leverage their strengths to their advantage, and to position their new product in an increasingly competitive market.

Approach

Camrosh worked closely with the members of the executive team, providing them with new models for framing their decision process and defining a fresh strategy to enable them to win in a crowded market.

Outcome

• Competitive market assessment
• Articulated and actionable strategy

Find out more about our client work by reading our other case studies.

A Novel Unfolding Telescope: Application and Market Strategy

The Challenge

A top academic institution needed an application and market positioning strategy for a novel unfolding space telescope design. Given the complexity and cost of developing such technology, the institution required a path to market strategy before committing to such investment.

Approach

An in-depth study of current and emerging market trends in Earth Observation, as well as a full value chain study of the satellite industry, was carried out. The work was based on extensive secondary and primary research, and in depth analysis of data.

Outcome

• Market map and value chain analysis
• Scenario identification and development

Find out more about our client work by reading our other case studies.

Health Care Innovation in Social Context

The Challenge

An NGO focusing on health care services to HIV positive patients wished to extend its services to the  healthy population by creating a one-stop shop, from the visit to the GP, laboratory testing and final diagnosis all under one roof. However, setting up such an enterprise proved more challenging than expected due to a multitude of stakeholders, complexity of the social context, and  the need for a viable business model and execution strategy.

Approach

A strategy consulting approach included field visits, stakeholder interviews and direct discussions with the client in various settings followed with workshops to shape the strategy.

Outcome

• Two scenarios were developed defining opportunities and risks for each.
• Further discussions enabled the project owner to take an informed decision and mitigate potential risks while capitalising on opportunities.

Find out more about our client work by reading our other case studies.

Extension to the Dietary Fibre Market

The Challenge

A global speciality chemical company wished to expand its offerings in food ingredients into high-end sophisticated dietary fibre ingredients. They needed to explore the latest advances in dietary fibre research and their market readiness for adoption in their R&D pipeline.

Approach

A high-level map of current and emerging dietary fibres and extensive expert interviews to build a solid understanding of market readiness and potential health claims for identified fibres.

Outcome

• A selection of five most promising dietary fibres with thorough understanding of their potential health claims and market readiness stage
• Identification of relevant players, both academic and startups
• Final selection of two most relevant dietary fibres for further internal research

Find out more about our client work by reading our other case studies.