Product Innovation Strategy in the Financial Industry
A service provider to the financial industry, aiming to develop a new consumer protection offering, required a strategic plan for new product innovation. They needed an understanding of their position in the market to enable them to leverage their strengths to their advantage, and to position their new product in an increasingly competitive market.
Camrosh worked closely with the members of the executive team, providing them with new models for framing their decision process and defining a fresh strategy to enable them to win in a crowded market.
- Competitive market assessment
- Articulated and actionable strategy
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