A Novel Unfolding Telescope: Application and Market Strategy
The Challenge
A top academic institution needed an application and market positioning strategy for a novel unfolding space telescope design. Given the complexity and cost of developing such technology, the institution required a path to market strategy before committing to such investment.
Approach
An in-depth study of current and emerging market trends in Earth Observation, as well as a full value chain study of the satellite industry, was carried out. The work was based on extensive secondary and primary research, and in depth analysis of data.
Outcome
- Market map and value chain analysis
- Scenario identification and development
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