Extension to the Dietary Fibre Market
The Challenge
A global speciality chemical company wished to expand its offerings in food ingredients into high-end sophisticated dietary fibre ingredients. They needed to explore the latest advances in dietary fibre research and their market readiness for adoption in their R&D pipeline.
Approach
A high-level map of current and emerging dietary fibres and extensive expert interviews to build a solid understanding of market readiness and potential health claims for identified fibres.
Outcome
- A selection of five most promising dietary fibres with thorough understanding of their potential health claims and market readiness stage
- Identification of relevant players, both academic and startups
- Final selection of two most relevant dietary fibres for further internal research
Find out more about our client work by reading our other case studies.
